The Importance of CRM in the Retail Sector [And How it Works]

2019-09-05T16:02:58+00:00May 16th, 2019|Manufacturing Integration|

CRM stands for Customer Relationship Management.

With a powerful CRM system and a proactive approach, you can gather information about your customer base and use the data to sell more, market better, and grow your business effectively.

In this article, we’ll show you the importance of CRM in the retail sector and how you can use it to your advantage.

How It Works

A customer relationship management system is capable of collecting and storing useful customer information about your customer base. With automated data collection or manual entries, you can build a great wealth of powerful information that you can use to improve your company and make more money.

CRM systems are capable of gathering and storing data about individual customers.

Such data can include:

  • Demographic information
  • Shopping patterns
  • Purchase history
  • Preferences
  • Contact information
  • Customer service notes
  • And more

There’s really no limit to how detailed you can get when building out a customer profile.

Sounds like a lot of work, right?

Without the right integrations, it can be.


There are a lot of CRMs on the market today that are able to automate most of the data entry so long as they’re properly integrated with other platforms to receive information. Other platforms can include e-commerce software, inventory control, payment processing software, etc.

Benefits of CRM in the Retail Sector

Once you understand the importance of CRM in the retail sector..

You can use it to gain a marvelous combination of business-boosting benefits:

  • Make your customers happier
  • Strengthen customer loyalty
  • Improve company performance
  • Spend less money on ineffective marketing
  • Create successful marketing campaigns with a higher ROI
  • Increase customer retention rate
  • Encourage repeat sales and return customers

How to Get the Most Out of Your CRM

Having a CRM won’t do you much good if you don’t take full advantage of it. Use these pro tips to get the most out of your customer relationship management system.

Be Thorough

Keep detailed, accurate records on as many customers as you can. Complete every customer profile with as many details as possible.

Keep a record of purchase history, demographic information, and anything else you can use to fine-tune your marketing campaigns and show your customers that you’re really paying attention.

Segment Your Data into Like Groups

If you segment your data, you can market effectively to each type of buyer you serve. Divide your customers into categories that you can really market to based on what you have to offer.

Some companies segment their buyers by age, location, or gender.

Others may choose to segment their data into interests and purchase history, such as customers who spend a lot of time and money in a specific department.

For example..

A company can craft more powerful and precise marketing campaigns by sending home decor promotions to customers who have shown the most interest in the home goods department.

Integrate CRM with Your Other Retail Management Software

Effective integration is crucial to getting the most out of your customer relationship management.

Without integration, you can expect to spend a whole lot of time on manual entries for each and every customer that you’d like to keep a record of.

CRM systems can be integrated with a wide range of different retail management programs.

E-commerce, payment processing, inventory records, website analytics, sales software, retail ERP—the list goes on and on.

The only problem with integrating your CRM with your other platforms is the task can be incredibly time-consuming and quite difficult if you choose to do it yourself (Best to hire a pro).

Once everything is integrated properly, however, you’ll have a smooth, automated, fully-functional CRM process that you don’t have to micromanage. And you really can’t put a price on that type of time-saving, money-making, business-boosting automation.

Integrate Your CRM Today

At DocInfusion, we provide seamless integration between a myriad of different software types and platforms for the retail sector. Make the most of your customer relationship management system by allowing us to integrate it with your other business tools.

Contact us today to find out how we can simplify your workflow, save you time, and organize your processes to improve efficiency company-wide.