5 Resources for Optimizing & Integrating Your eCommerce Business

2019-10-02T19:56:01+00:00October 2nd, 2019|Uncategorized|

A huge component of any eCommerce company’s success is the integration and management of its business data. 

Proper optimization makes tracking inventory, fulfilling orders, and executing a marketing plan easier. In fact, it’s necessary to streamline these processes if you want to do well running an eCommerce business. 

You may be wondering how to accomplish this task. Here are five resources eCommerce businesses should utilize to drive growth and keep customers coming back again and again.

1) A Successful Order Fulfillment Process is Vital for Your Business

If you’re involved in the wholesale distribution process, then you know it’s a complicated deal from start to finish. Whether you are new to the game or a seasoned player, it can be overwhelming to manage your supply chain and customer demands. 

This blog post from Zangerine walks you through four considerations for a more effective fulfillment and distribution process. From documenting the shipping process to gaining more transparency with the right technology, learn how to implement the critical elements of your business today.  

2) Customer Experience Teams Help Increase Customer Retention

It’s advantageous and cost-effective to focus on custom retention rather than simply on new customer acquisition.

A happy customer stays with a company, but it takes more than a great product to keep customers content. Today’s consumers are looking for more than just a transactional experience. They take note of how a company treats them, and those who are satisfied become champions of the company, offering the coveted word-of-mouth referral. They also continue to spend money with companies that make them feel valued.

Creating this type of customer experience takes more than friendliness and enthusiasm, though that is a part of the equation. Sometimes, a customer rates their experience with a company without ever having spoken to a representative. This is most especially true for eCommerce companies as they operate primarily online. Customers form opinions about based on order experience and online communication. Therefore, it’s necessary to streamline these processes.

DDI System shows how companies are starting to integrate their Enterprise Resource Planning (ERP) applications to their Customer Relationship Management (CRM) programs to better manage customer information and help push customer satisfaction and retention.  

3) GDPR FAQ for Store Owners 

If you’re in the business of eCommerce, there is a good chance that you’re dealing with international customers. It’s important to make sure that your eCommerce is up to the legal standards of not just the country you’re in, but the many countries your customers are placing orders from. 

The European Union’s General Data Protection Regulation (GDPR) made necessary changes to online data privacy regulations on May 25, 2018. eCommerce companies must comply with these laws in order to both protect customers and avoid hefty fines. Zen Cart compiled 10 quick FAQs that help companies comprehend these regulations and remain compliant. 

4) 8 Ways to Approach eCommerce in Manufacturing

Manufacturing companies often make the mistake of overlooking eCommerce options for their business when utilizing them would likely increase sales. 

Though manufacturing companies traditionally sell to distribution channel partners, eCommerce options are available. This article by Insite shares eight ways a manufacturing company can lean on eCommerce solutions to grow. 

5) Navigating the Manufacturer-Distributor-Amazon Relationship

Amazon is the titan of the eCommerce world. With such a large presence, it’s a sales channel worth familiarizing yourself with. Unilog offers great advice on using Amazon Business as a tool to increase your company’s revenue. 

Pulling it All Together

There are numerous methods and applications available to improve eCommerce in your company. No matter which you choose, focus on integration between programs to streamline and optimize your company for eCommerce efficiency. Doing so will increase revenue and create a stronger customer experience. DocInfusion can customize your integration programs to make this process easy.